The Chatter We Make

You might be surprised to learn that you might not really need a patent in the food and beverage industry. In fact, depending on the type of product you are pursuing, patent protection may not even be viable.

Traditionally, China has been a more or less outlier in terms of intellectual property protections, at least in terms in how they approach the enforcement of intellectual property. Now, though, the country is starting to move toward alignment with the rest of the world.

On its surface, the trademark application filing process is relatively uncomplicated. The trademark office offers an online form for preparing and filing your trademark application and it’s simple and easy to use. All you need are basic computer skills and — voila! — you have a trademark application on file. If it’s all so simple, why does our firm see so many issues?

Someone knocked off your product. Congratulations! You have a successful product that’s selling — so much so that other people have taken the time to copy it. However, you’re now losing money that should be in your pocket.